New Chapter brings the wisdom of mother nature and science of fermentation to your morning routine—except nobody knew.

With an historical emphasis on localized, in-store marketing efforts, New Chapter came to us for their first-ever national TV launch. We sifted through consumer feedback and brand strategy work to develop a new POV, then built a 360 campaign around that newly-honed point of differentiation. We also developed campaign guidelines so their internal team could continue to pump out content forever after.