Classic New York City street with brick buildings and cobbestones.
Founder of Really Kind Creative, both pregnant, standing together outside in a garden and smiling. One is wearing a floral dress and a flower crown, the other a green dress and sneakers.

Really, two of a kind.

Between the two of them, Rachel Donovan Geller and Kaity Potak have 36 years of experience, 32 global creativity awards, 526 hours of yoga teacher training, 196 five-star Airbnb host reviews, 2 patents, and 3 sons.

But as art school and liberal arts school graduates and creative directors, numbers were never really their thing. Until they started their own company, MOONS, in 2020 to reimagine the menstrual care experience. It was there in the fem tech startup space that they learned the nitty gritty of running a company—from financial models and COGs to trademark certifications and growth hacks to industrial prototypes and email drip campaign flows.

Now they’re using their dual experiences to support emerging and legacy brands infuse kindness and creativity into their brand communications strategies.

Meet the team

  • Rachel Donovan Geller of Really Kind Creative sitting cross-legged, smiling, wearing a sweater.

    Rachel Donovan Geller

    FOUNDER / MOTHER / ARTIST

    An SVA alumni, Rachel built her career from a Junior Art Director to a Chief Creative Officer, and made stops at some of NYC’s biggest agencies (McCann, BBDO, Publicis, DDB) and worked on some of the world’s most beloved brands (Airbnb, Google, Chevrolet, Target) before launching her own menstrual care start-up, MOONS.

    She stays inspired by fellow artists, creators, storytellers, founders and dreamers and will never stop chasing the feeling you get when you land on the big idea. Or the feeling you get when you lead with compassion and love.

    Fun fact: Rachel studied under Milton Glaser and Richard Wilde.

  • Kaity Potak of Really Kind Creative sitting with hands clasped, smiling.

    Kaity Potak

    FOUNDER / MOTHER / WRITER

    A conceptual thinker who sweats the details, Kaity can read a good room, build a good deck, and write a good birthday card. NYC-based until 2020, she is well-versed in the CPG, women's health, arts & entertainment, hospitality, and tech spaces and has worked at agencies big and small, for clients big and small, and with budgets big and small.

    Now in the Catskills, she works to help young brands find their identity and grow their footprint, with an emphasis on mission-based companies and compelling founder stories.

    Fun fact: Kaity presented to the Cannes Executive Jury 38 weeks pregnant.