Really kind hydration.
Harlo isn’t just any electrolyte, its 3-in-1 formula gives your body and brain the very best. Its founder asked us to give Harlo a true brand identity—and the very best brand book to guide their remote team.
Taking inspiration from Harlo’s bright packaging and fruit flavors, we built an inviting, action-filled, supersaturated-with-color look and feel to separate Harlo from the competition, resonate with both men and women, and acknowledge that workouts aren’t the only thing that deplete your body—effectively expanding the product usage occasion from just fitness to fitness, travel, and high-performance parenting.
